Culture Change RX
Embark on a journey to the heart of healthcare, where we dissect the driving force behind every thriving organization: its culture. Drawing on her executive background and extensive work as a strategic coach, Capstone’s co-founder Sue Tetzlaff and guests will share actionable insights and practical steps for successfully navigating the people side of the business of healthcare. Join weekly to be equipped and inspired to uplevel the culture and unlock the next level of potential in your healthcare organization.
Culture Change RX
Why Rural Hospitals Must Define Their Unique Value (Doug Morse)
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In this episode of Culture Change RX, Sue welcomes back Doug Morse, Principal of Strategic Planning at Capstone Leadership Solutions, for a conversation about a different approach to strategy.
Rather than trying to be slightly better than the hospital down the road, Doug challenges organizations to ask a much bigger question:
What unique value can only your organization provide?
Together, Sue and Doug explore why differentiation isn't enough, why rural hospitals must identify their unique value, and how strategic clarity creates the focus, alignment, and momentum needed for long-term success.
The conversation also introduces one of Doug's most powerful questions:
"What are you willing to promise your patients?"
For leaders feeling overwhelmed by competing priorities, long to-do lists, and initiative fatigue, this episode offers a refreshing perspective on strategy, execution, and the future of rural healthcare.
Doug’s past podcast episodes:
Growth and Culture Accelerators: Nimble Planning and Continuous Learning
Clarity Over Chaos: Making Strategy Work in Rural Healthcare
Connect with Doug:
Doug’s LinkedIn
[FREE Webinar] A 5-Step Approach to Achieving Nursing Excellence in Rural Hospitals: Aug 11 at Noon ET
Many rural hospitals need a proven approach for creating and sustaining nursing excellence. Join Capstone for a special 1-hour webinar where we will overview our proven 5-step approach for achieving nursing care improvements that take hold and last.
Register here: https://capstoneleadership-net.zoom.us/meeting/register/gCRrqIc2QeK7mj-1gzIJsg
Hi! I’m Sue Tetzlaff. I’m a culture and execution strategist for small and rural healthcare organizations - helping them to be the provider and employer-of-choice so they can keep care local and margins strong.
For decades, I’ve worked with healthcare organizations to navigate the people-side of healthcare, the part that can make or break your results. What I’ve learned is this: culture is not a soft thing. It’s the hardest thing, and it determines everything.
When you’re ready to take your culture to the next level, here are three ways I can help you:
1. Listen to the Culture Change RX Podcast
Every week, I share conversations with leaders who are transforming healthcare workplaces and strategies for keeping teams engaged, patients loyal, and margins healthy.
2. Subscribe to our Email Newsletter
Get practical tips, frameworks, and leadership tools delivered right to your inbox—plus exclusive content you won’t find on the podcast.
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3. Break through to the next level of greatness in your organization with help from my team and me.
When you’re ready to be the provider and employer-of-choice, we’ll help you implement proven frameworks that strengthen culture, improve experience and ensure your organization thrives.
You can email me at info@capstoneleadership.net and put “BREAKTHROUGH” in the subject line and I’ll get you all the details.
