Culture Change RX

Culture Bytes: Why Customer Service Training Isn’t Working

Sue Tetzlaff Season 3 Episode 113

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0:00 | 31:52

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In this episode of Culture Change RX, Sue Tetzlaff explores the nine essential 'ITs' of customer service excellence in healthcare. She emphasizes that building a multi-faceted systematic approach, rather than just providing training, is key to achieving sustainable service quality and patient satisfaction.


Quotes from the episode: 

  • “Exceptional service is not created by training alone — it is created by systems.”
  • “Organizations that excel in service don’t just focus on patients — they invest equally in their people.”
  • “Service excellence is not the end goal — it is part of something bigger: organizational vitality.”
  • “Leadership behavior sets the ceiling for the organization.”
  • “We have to move from training for service… to building systems for service excellence.”
  • “A strong employee experience enables a strong patient experience.”
  • “Data should drive improvement — not overwhelm, punish, or confuse.”
  • “Service excellence is not a service initiative — it is a people-plus-systems outcome.”


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Hi! I’m Sue Tetzlaff. I’m a culture and execution strategist for small and rural healthcare organizations - helping them to be the provider and employer-of-choice so they can keep care local and margins strong.

For decades, I’ve worked with healthcare organizations to navigate the people-side of healthcare, the part that can make or break your results. What I’ve learned is this: culture is not a soft thing. It’s the hardest thing, and it determines everything.

When you’re ready to take your culture to the next level, here are three ways I can help you:

1. Listen to the Culture Change RX Podcast
Every week, I share conversations with leaders who are transforming healthcare workplaces and strategies for keeping teams engaged, patients loyal, and margins healthy.

2. Subscribe to our Email Newsletter
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3. Break through to the next level of greatness in your organization with help from my team and me.
When you’re ready to be the provider and employer-of-choice, we’ll help you implement proven frameworks that strengthen culture, improve experience and ensure your organization thrives.
You can email me at info@capstoneleadership.net and put “BREAKTHROUGH” in the subject line and I’ll get you all the details.