Culture Change RX

Beyond Semantics: Mission and Vision as Strategic Force (Michelle Franklin)

Sue Tetzlaff / Michelle Franklin Season 2 Episode 82

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In this episode of Culture Change Rx, Sue Tetzlaff engaged in conversation with Michelle Franklin, CEO of Sullivan County Community Hospital in Sullivan, Indiana, to discuss the importance of mission, vision, and values in the context of a community hospital. They explore how these elements evolve over time, particularly in response to organizational growth and community needs. Michelle shares insights from her experience as CEO, emphasizing the significance of engaging stakeholders in the process and ensuring that the mission and vision are actively lived and communicated within the organization and the community.

  • While an organization’s mission, vision, and values don’t change often, they do need to evolve with the organization.
  • Engaging stakeholders in the revision process is crucial.
  • Behavior standards should be updated alongside mission, vision, and values changes.
  • Organizational identity should reflect current capabilities and future aspirations.
  • Regular reflection on mission and vision can drive organizational excellence.


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Hi! I’m Sue Tetzlaff. I’m a culture and execution strategist for small and rural healthcare organizations - helping them to be the provider and employer-of-choice so they can keep care local and margins strong.

For decades, I’ve worked with healthcare organizations to navigate the people-side of healthcare, the part that can make or break your results. What I’ve learned is this: culture is not a soft thing. It’s the hardest thing, and it determines everything.

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