Culture Change RX
Embark on a journey to the heart of healthcare, where we dissect the driving force behind every thriving organization: its culture. Drawing on her executive background and extensive work as a strategic coach, Capstone’s co-founder Sue Tetzlaff and guests will share actionable insights and practical steps for successfully navigating the people side of the business of healthcare. Join weekly to be equipped and inspired to uplevel the culture and unlock the next level of potential in your healthcare organization.
Culture Change RX
Connecting Employees with Our Brand Promise (Amy Yaeger)
In this episode, Sue and Amy Yaeger, Director of Strategic Marketing and Business Development at Astera Health, discuss the importance of connecting brand promises to employee experiences across the employee lifecycle. They explore various strategies for onboarding, employee engagement, and communication, emphasizing the need for transparency and celebration of achievements. Amy shares insights on rebranding efforts and the significance of maintaining excitement and engagement within the organization. The conversation also highlights the value of building an alumni network to foster ongoing relationships with former employees.
- Every employee plays a role in delivering the brand promise.
- Connect the organization’s brand promise across the employee lifecycle.
- Celebrating milestones boosts morale and engagement.
- The company’s brand can enhance recruitment efforts for new employees and patients.
- Rebranding requires emphasis beyond “the honeymoon period.”
- An alumni network can help maintain relationships with former employees and keep them in touch with the brand promise.
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